Kelly Knows Kingston

This project focused on elevating Kelly’s digital presence through a comprehensive brand refresh, backend audit, profile optimization, and Canva template creation, all designed to build a cohesive and strategic online brand system. The work included developing a refreshed Brand Kit with updated colors, fonts, and visual direction to create a more polished and recognizable identity, as well as conducting a backend audit to improve structure, consistency, and overall brand alignment behind the scenes. Profile optimization was completed to strengthen first impressions, improve discoverability, and clearly communicate Kelly’s value to new audience members across platforms. To support ongoing marketing efforts, a suite of custom Canva templates was created, including essential real estate content such as just listed, just sold, open house, and testimonial graphics, making it easy to maintain consistent, on-brand content with minimal effort.

Brand Kit

A cohesive brand kit designed to bring consistency and clarity across all platforms. This project included logo variations, a refined color palette, typography selection, and brand guidelines to support a recognizable and elevated real estate presence.

Profile Optimization

A full profile optimization focused on creating a cohesive online social media presence across platforms. This included refining her Instagram bio, updating her Linktree, creating highlight story icons and a slogan, and implementing strategic engagement tactics.

Canva templates created for end-card reels, Just Listed, Just Sold, On the Market, Open House, and Testimonial graphics to keep your marketing consistent and easy to update. A pinned post strategy was also developed to quickly introduce new users to Kelly’s business and give insight into who she is, helping build stronger connections from the start.